For the Festival it is a chance both to pay tribute to the memory of Paul Newman, who passed away in 2008, and to mark its undying admiration for Joanne Woodward, his wife and most favoured co-star.
The photograph from the shoot was isolated, remastered and redesigned by the Bronx agency, who added a kinetic element, toying with the impression of movement and depth in order to enhance the cinematographic effect.
The poster evokes a luminous and tender image of the modern couple, intertwined in perfect balance at the heart of the dizzying whirlwind that is love. The vision of these two lovers caught in a vertiginous embrace, oblivious of the world around them, invites us to experience cinema with all the passion of an everlasting desire.
A photograph of Joanne Woodward and the late Paul Newman taken during production of their 1963 film A New Kind of Love, directed by Melville Shavelson, is the image being used for the poster for this year’s Festival de Cannes, which runs May 15 through 26.
Festival organizers said the poster and its image gives the 66th edition a chance to pay tribute to Newman, who died in 2008, and to mark “its undying admiration for Woodward, his wife and most favored co-star.”
The pair were honored at the Festival de Cannes in 1958 – the year of their marriage – with the selection In Competition of Martin Ritt’s The Long Hot Summer, the first film in which they appeared together.
The links between their story and that of the festival continued with a series of films directed by Newman, who cast Woodward in unforgettable roles in The Effect of the Gamma Rays on Man-in-the-Moon Marigolds (Competition – 1973) and The Glass Menagerie (Competition – 1987).
The photograph from the shoot was isolated, remastered and redesigned by the Paris-based Bronx agency.